About
We are at the intersection of technology and advertising. We work with clients to use our network, experience and technology platform partners to solve problems. Our passion is creating lasting engagement between clients and customers. Our size keeps us focused, and our offerings make our campaigns successful. We have access to an extensive array of tools from which we put together an optimal toolkit for every client and campaign.
Media Needle launched in 2009 as a pure play social media marketing agency. Our team and solutions have evolved along with the technology, merging science with the art of marketing for quantifiable results and accountability.
We’re based in Los Angeles, California
Past & Present Clients
| Music & Entertainment | |||
| Amoeba Music | Masters of Sex | Shameless | Paul McCartney |
| Aimee Mann | Norman | Red Hot Chili Peppers | Jamie Kennedy |
| Dave Grohl | Youth in Revolt | Tooth & Nail Records | Napoleon Dynamite |
| Showtime | Kobe Bryant | Atlantic Records | John Waters |
| Guitar Hero | Demetri Martin | Morrissey | Patton Oswalt |
| Metallica | |||
| Brands | |||
| Adidas | Silicon Image/MHL | Bertolli | Enuit |
| OneBeat.tv | Hyundai | Inner Workings | Magisto |
| Otter Pops | Spin Master | MadaLuxe/Tronc | Venetian Hotel |
| The Improv | P&O Nedlloyd | Perrier | Ziff Davis |
| Agencies | |||
| B | W | R | Carat Interactive | Ignited | OMD |
| Group O Direct | Insight World Group | Key3Media Group | Initiative |
| Resolution Media | MRM Worldwide | Garage Team Mazda | Community Partners |
Michael Dorman
|
Business development and online sales Partnerships and affiliate programs Word-of-mouth marketing Digital marketing and social commerce |
Brand development and advertising Strategy and planning Business analysis and analytics Entrepreneurship and start ups |
Michael Dorman is a seasoned entrepreneur and general management executive with heavy experience in digital marketing, entertainment and brand advocacy. A Mandarin speaker with 20 years of experience (B2B and B2C), developing long- and short-term strategic and integrated media, digital and social media platforms for companies of all sizes. Results-driven with proven success in organizational growth, improved productivity and increased profitability. Successful leader of client-driven, cross-functional teams operating in fast-paced environments. Savvy understanding of technology solutions and global business operations with ability to create effective strategies, develop and manage business resources and offer counsel regarding prospects for domestic and international growth.
