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Not only has Twitter become the place to record one’s every move and thought, it has also become a place that can extend the reach of a company’s marketing efforts — and not [...]

Social media has become part of our life. Today, pretty much everyone is using some form of it. Every local store, cafe, club and event has a Facebook page. Every brand has a Twitter account and [...]

No one likes being lied to. It’s a simple truth we all take for granted, but it’s one marketers sometimes forget when promoting products. This can be especially true in social media marketing, [...]

In another sign that social networking is wiggling its way into every industry, stock traders were given their own community playground in the form of kaChing.com, which launched in October 2009 [...]

What exactly is earned media? I’m glad you asked. But first, let’s define paid media (sorry, it’s the best that Wikipedia had to offer). Paid media is just that. Exposure that [...]

MarketingProfs Marketing “Addictionary” defines a badvocate as: (noun): People who passionately criticize or detract from companies, brands, or products. What the heck did you do to piss someone [...]

What a powerful question. It’s the first step in creating engagement – you’ll hear us preach on engagement a lot here – and, asked properly, initiates a new dynamic. If [...]

The beta version of Lunch.com launched earlier this year to much fanfare at the Web 2.0 Expo in San Francisco. The brainchild of social media guru J.R. Johnson — who sold his user-driven travel [...]

Greetings! Welcome to the new Media Needle blog and our first ever blog post. For the uninitiated, Media Needle specializes in directed word-of-mouth marketing by creating consumer engagement. We [...]