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Recently, companies have begun to run online ads that focus less on pitching products than promoting Facebook pages and Twitter accounts, according to the NY Times. According to the article, the [...]

Social media is affecting the world in big ways, both good and bad. Just a few years ago, news didn’t travel as quickly as it now does through Twitter, Facebook, news aggregators, etc. [...]

Unsurprisingly, Facebook’s top branded fan page is…Facebook’s own Facebook page, now at around 40 million fans. Last month, a few more surprising brands made it into the top 50, including: [...]

Social Media moves at a remarkably fast pace, meaning that just one month in social media time can lead to stunning new developments, including new tools that allow you to save both time and [...]

Do you like things? That is, do you often, or even sometimes, “like” the news story, music video, picture or status that your Facebook friend has posted? Chances are, you’ve “liked” something in [...]

Since we’ve recently highlighted a few of our favorite social media case studies, this week we thought we’d bring attention to some top social media agencies and what they are doing. These are [...]

This week, we take a look at a few more cool social media case studies and the success certain brands have seen from their efforts. While in the past, social media campaigns were best used by [...]

A successful Facebook promotion does more than get “liked” by fans. It is a powerful way to generate buzz, to engage existing fans and boost  fan count, to spark the interest of potential [...]

This week, we continue our interview series by speaking to Mike Volpe, Chief Marketing Officer at HubSpot, a marketing software company. Volpe leads the company’s lead generation and [...]

This week, we begin our series of interviews with social media superstars. First up is author, certified Sommelier and brand strategist Rick Bakas, of Bakas Media in San Francisco. As the first [...]