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GPS-aware mobile devices have become commonplace, making connecting the dots between what you’re doing and where you’re doing it easy. Now that businesses are actively exploring the opportunities [...]

In another sign that social networking is wiggling its way into every industry, stock traders were given their own community playground in the form of kaChing.com, which launched in October 2009 [...]

What exactly is earned media? I’m glad you asked. But first, let’s define paid media (sorry, it’s the best that Wikipedia had to offer). Paid media is just that. Exposure that [...]

1.Business Becomes Social With widespread adoption of social media for marketing, advertising and customer engagement, 2010 will be “the year social media goes corporate.” This means all types of [...]

One of the most interesting things we see happen time and time again – most recently with a film promotion – is the lack of basic digital assets. What are these? We’re talking a logo, [...]

What a powerful question. It’s the first step in creating engagement – you’ll hear us preach on engagement a lot here – and, asked properly, initiates a new dynamic. If [...]

The beta version of Lunch.com launched earlier this year to much fanfare at the Web 2.0 Expo in San Francisco. The brainchild of social media guru J.R. Johnson — who sold his user-driven travel [...]