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This new era of marketing renders Mad Men-style agencies obsolete and pushes social media to the forefront. As social media continues to evolve, however, most strategists wonder one thing: How is [...]

Media Needle is proud to have participated in Hyundai’s recent award-winning social media campaign led by the global agency Initiative. As part of the marketing campaign to align [...]

Not only has Twitter become the place to record one’s every move and thought, it has also become a place that can extend the reach of a company’s marketing efforts — and not [...]

Social media has become part of our life. Today, pretty much everyone is using some form of it. Every local store, cafe, club and event has a Facebook page. Every brand has a Twitter account and [...]

Every seven seconds someone in America turns 50 77 million people were born between 1946 and 1964. By 2015, the AARP predicts that people aged 50 and older will represent 45% of the U.S. [...]

GPS-aware mobile devices have become commonplace, making connecting the dots between what you’re doing and where you’re doing it easy. Now that businesses are actively exploring the opportunities [...]

No one likes being lied to. It’s a simple truth we all take for granted, but it’s one marketers sometimes forget when promoting products. This can be especially true in social media marketing, [...]

1.Business Becomes Social With widespread adoption of social media for marketing, advertising and customer engagement, 2010 will be “the year social media goes corporate.” This means all types of [...]

One of the most interesting things we see happen time and time again – most recently with a film promotion – is the lack of basic digital assets. What are these? We’re talking a logo, [...]